Excel for Marketers: Strategies to Easily Manage Your Data & Drive Success

Summary

This laser-focused Excel lab for marketers will show you all you need to know to effectively manage your data, find and track trends or ROI, present your work like a pro and much more. How can you make more informed decisions and save yourself time and frustration? Join our Excel expert Melissa Esquibel, for this 75-minute webinar where you will discover:
  • Excel for marketers: Specific solutions & tools for your unique job
  • Time-saving database tips & tricks to create flawless marketing analysis
  • Strategies to easily manage marketing life cycles using Excel
  • Proven methods to use data analysis to quickly spot trends
  • Keys to revive your meetings & presentation with vibrant charts

Program Highlights

Using Excel for Marketing: Proven Strategies to Improve Your Efforts

  • How to identify & create the chart or graph that best meets your needs
  • Creating & managing customer data repositories: Inform marketing efforts
  • Data sharing techniques that facilitate collaboration & teamwork
  • Keys to implementing analysis tools that practically run themselves

Keys to Produce Meaningful Marketing Analyses Using Excel

  • Converting your data to pivot tables: Turn your worksheet into a toolbox
  • Essential functions made easy: IF, VLookUP, SumIF, SumIFs & more
  • 'What if' analysis with Goal Seek and Scenarios
  • Easy database shortcuts: Speed-up previously dreadful analyses

Dynamic & Static Formats that Will Showcase Your Marketing Data

  • Formatting techniques that will save you hours of tweaking and frustration
  • Keys to maximize formatting & create professional looking worksheets
  • Dynamic & static formats that will showcase your vital data
  • Efficient custom formatting: Save time while retaining professional look

Live Question & Answer Session - Have your questions answered by the expert!

Program Benefits

In this 75-minute webinar, you will learn how Excel is specifically designed for marketers and their unique needs - learn only what you need for your job, save time and frustration to boost your bottom line.

About The Speaker

Melissa Esquibel

"Melissa Esquibel is a technology consultant, coach, trainer and speaker. She is a consultant, frequent speaker and Microsoft Certified Trainer Since 1991, Ms. Esquibel has assisted a variety of companies and industries with Microsoft... Office (Excel, Word, PowerPoint, Access, Outlook) all versions through 2010. Melissa has 25+ years' experience in information technology with a background in training, technical writing and business risk analysis."